The Pontiac connection was at first little more than luck.
The ideation was certainly helped by the many cases delivered to the set of "Gator," which the two were filming together in Atlanta Over time, the plot evolved into the story about bootlegging that made it into the final draft of the script. The plot was inspired by a mutual love for Coors beer, which was brewed in Colorado but at the time not sold east of the Mississippi.
"Smokey and the Bandit" was written and directed by Hal Needham, a long-time Hollywood stuntman, recently-minted director and roommate of Reynolds (he'd spent 12 years as a guest in Reynolds' pool house). It also helped Pontiac fight off the emissions-choked, low-performance image that dogged the entire American auto industry during the Malaise Era, offering a lone bright spot in a dark time for anyone who cared about speed, power or handling. The tale of the "Bandit" Pontiac Firebird Trans Am is one of the most impressive examples of branding to have ever graced the Silver Screen. A Brief History of the "Bandit" Trans Am: Pontiac's Surprise '70s Film StarĪlthough Pontiac's most famous performance car has taken many forms over its nearly 35 years of production, there's no question that when you say the word Trans Am there's one image that pops up immediately in the minds of most gearheads: a gold Screaming Chicken decal emblazoned on an all-black hood, rear wheels spinning, with Burt Reynolds behind the wheel.
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